A domain name is your online business address, uniquely identifying your website on the Internet. It’s your online brand and is used to promote your business, therefore it’s critical to protect it by registering multiple extensions and keeping your domain contact information private. The domain name extensions you choose also represent the geographic location of your website or business, so choose them carefully.
Much like a physical address a domain name serves two main purposes. The first is the address for your website. By typing your domain name into the address bar, visitors are directed to your website, in the same way they could search your physical address and arrive at your business. The second is as a mailing address. People can send emails to an email address that uses your domain name. This email will arrive in your inbox. This mirrors sending a regular letter to your business address where it will arrive in your post box.